Soaring through the sky, untethered by gravity
Having a lively, personal conversation with your favorite animated character
Becoming the courageous hero of an action-adventure movie
These are the kinds of lucid dreams that guests of every age and culture yearn for. They want to leave their everyday world behind and travel to worlds unseen. Or see the real world in a way they never have before.
Super 78 fulfills these dreams by creating genuine, transformative experiences charged with wonder, excitement and revelation.
The path from dream to reality may be different for every project, yet our mission is always the same:
Uplift the spirit
Touch the heart
Fuel the mind
Concept Design & Media Production
Super 78 began as a media production company and developing media-based attractions is still among our strongest skillsets. We have extensive experience creating:
Flying Films
Interactive Character Experiences
4D Attractions
Immersion Tunnels
In some cases, we are enlisted to develop the attraction media on its own. In others, we are given a blank sheet of paper and are the creative directors for the entire guest experience.
In that second case, our creative process is a “whole brain” exercise combining intuition and logic, art and technology, magic and science. We start with some simple questions:
What is the world of the experience?
What story do we want to tell in that world?
What role do guests play in that story?
The Nuts & Bolts
CONCEPT DEVELOPMENT
The concept development begins with several important elements:
A “High-Concept” Treatment
A Script for the Guest Experience Narrative (Pre-Show(s) and Main Show)
Storyboards
Initial Attraction Bubble Diagram
Concept Art
This is where the real fun begins: the creation of key visual images that become the conceptual “north star” for the entire creative team.
As the story details come into focus, we shape the big “Wow!” moments that make an experience unforgettable.
We also layer in elements that illuminate and inspire. Like a well-balanced meal, a genuine experience should be a satisfying blend of delightful entertainment and engaging discovery — delicacy and nutrition (even if that nutritional element is at a near-subconscious level).
technology innovation
Sometimes we come up with ideas that we can’t execute with existing technology. So we make new technology ourselves.
While we do not handle schematic and technical design, we work with all project vendors to ensure that the creative vision is maintained at every step of the development process, right through opening day.
ABOUT US
Super 78 Attractions Around The World
For over 20 years, we have been pushing the bounds of imagination to develop and produce immersive, interactive attractions for theme parks, museums, aquariums and destinations of all kinds around the world. With offices in Los Angeles and partners worldwide, we continue to expand by creating, producing and owning live action, animated and graphic content for the global market.
We think we’ve been successful so far, but don’t take our word for it; see some of the awards we’ve been honored with. Of course, a lot of that success is due to the extended Super 78 family, the amazing collaborators we’ve had over the years.
That’s why we look forward to collaborating with you.
our team
The Magic Makers
Our team is made up of amazing talent across many creative and technical disciplines.
Because we are a lean, efficient group, every client and every project gets the full attention of the entire crew.
DINA BENADON | Founder | Chief Executive Officer
Dina Benadon is a passionate believer in people, technology and the future - the culmination of a career rooted in producing groundbreaking immersive entertainment. As Co-Founder and Principal of Super 78, an international award-winning creative studio, Dina inspires and cultivates the company’s expertise in experiential storytelling. Established in 1997 as a media design and production studio, Super 78 is now a leader in content, attraction creation, and an innovator of storytelling technology tools.
BRENT YOUNG | Founder | President | Creative Director
Brent Young is an award winning director, an Emmy-nominated visual effects supervisor, and entrepreneur. He is a Producer and Supervisor of media-based attractions for theme parks, zoos, and aquariums He is a member of the Visual Effects Society, Producers Guild of America, and the TEA (Themed Entertainment Association).
Brent has directed and/or created world-class media with Nickelodeon, Universal Creative, ESPN, Electronic Arts, SeaWorld, Cartoon Network, Busch Gardens, Disney, American Greetings, and Discovery Networks.
PAUL WASHBURN | Executive Producer
Paul leads new business and creative development at Super 78, bringing years of production expertise working in feature animation at Pixar, Sony and Paramount. Leveraging this experience and cultivating relationships based on innovation, Paul has cultivated projects that have brought Super 78’s ingenuity to completely new arenas while retaining core clients and realizing year-to-year revenue growth. As the first point of contact with partners, Paul draws from his experience as a Creative Producer to define the vision and has taken several high-profile immersive attractions from concept through completion.
Overseeing the development and production of Flying Theaters (Alpha Flight, Flying Over Indonesia, RISE NY), Interactive Character Attractions (20,000 Leagues Under the Sea, Chimelong’s Talk to the Amazon Animals), VR Attractions (Reef Rescue, Alpha Flight) and soon to be announced immersive dining experiences and groundbreaking brand partnerships, Paul looks to bring the right partnerships to Super 78 and continues to forge territory in new markets.
ROBERT COKER | Senior Show Writer | Creative Development
Robert Coker’s most recent projects include the guest experience and attraction scripts for Super 78’s latest Flying Theater attractions: Alpha Flight and Wings Over Washington. He also wrote the preshow video script and related informational graphics for Reef Rescue, Super 78’s new high-capacity virtual reality (HCVR) experience.
Another of Robert’s key projects was The Forbidden Caves, the 3D media-based Immersion Tunnel attraction at Belgium’s Bobbejaanland theme park, for which he wrote the attraction script and led the creative development of the entire guest experience.
Robert wrote the pre-show, queue videos, and queue exhibits for the SpongeBob SubPants Adventure, the interactive 4D interactive character attraction for Moody Gardens in Galveston, Texas.
Robert is also a member of the development team for The Walt Disney Birthplace restoration project, helping to create marketing and communications materials. Part of that effort includes work for The O-Zell Soda Company, developing web site content, packaging, and related elements.
In 2002, the first edition of his book Roller Coasters: A Thrill Seeker’s Guide to the Ultimate Scream Machines was published. It received “Five Star” customer ratings at both Amazon.com and BN.com and climbed to the number one slot on Amazon’s “Travel Books Best Sellers” list. There were three subsequent reprints, two with updated content, and all four editions sold out.
Along with Brent Young, he is a frequent co-host on The Season Pass, the Internet’s leading themed entertainment industry podcast.
KELLY TANAKA | Accounting | Studio Manager
Kelly Tanaka has over twenty years experience in the world of finance. Her background ranges from private wealth management to production accounting for a scripted television studio. The majority of her career has been in business management handling high-net-worth entertainment clients.
Kelly joined Super 78 to return to a creative environment while continuing to do any and all things numbers, including payroll, which might explain why her co-workers seem to like her.
CONTACT US
Let's make dreams come true.
SILVER LAKE, CALIFORNIA
Phone: 323.663.7878
Email: info@super78.com
Web: super78.com
