Immersive Storytelling • Creative Design • Production • Animation Creating the attractions and experiences of the future, today!



As Arthur C. Clark’s Third Law states, “Any sufficiently advanced technology is indistinguishable from magic.” When the big brains of our team put their technological prowess to work, the results indeed look and feel a lot like magic.

High Capacity Virtual Reality

We dreamt up the idea of taking a virtual scuba dive — with 14 other people — but there was no “off the shelf” technology to make that happen. So we created new high-capacity virtual reality (HCVR) software to develop Reef Rescue.

The HCVR system prototype debuted at the SIGGRAPH conference in 2016, and Reef Rescue debuted at The Audubon Aquarium of the Americas in November, 2017.



Mushroom VR

We needed to experience a new attraction long before any construction began. So we ordered the first Oculus Rift developer kit and started writing code to create Mushroom VR™, our collaborative media review and approval system. It is now a standard tool in our creative process.

Mushroom VR was used to develop The Lost Temple, the world’s first Immersion Tunnel attraction, and the first to be created with this “pre-experience” system.


For the Wings Over Washington Flying Theater live action shoot, Mushroom enabled the production team to review new footage inside the virtual attraction theater, on the virtual ride platform, within minutes of landing the helicopter.



We were enlisted to create an authentic interaction with a digital character, so we developed Geppetto™, our own live animation and show control system (honored with the 2016 Thea Award for “Outstanding Achievement: Breakthrough Technology.”)

Geppetto is the technology behind the SpongeBob SubPants Adventure at Moody Gardens, also the recipient of a 2016 Thea Award for “Outstanding Achievement: Attraction.”