OUR PROCESS
Now that you know where the magic happens,
here’s how the magic happens.
Soaring through the sky, untethered by gravity
Having a lively, personal conversation with your favorite animated character
Becoming the courageous hero of an action-adventure movie
These are the kinds of lucid dreams that guests of every age and culture yearn for. They want to leave their everyday world behind and travel to worlds unseen. Or see the real world in a way they neverhave before.
Super 78 fulfills these dreams by creating genuine, transformative experiences charged with wonder, excitement and revelation.
The path from dream to reality may be different for every project, yet our mission is always the same:
Uplift the spirit
Touch the heart
Fuel the mind
Concept Design & Media Production
Super 78 began as a media production company and developing media-based attractions is still among our strongest skillsets. We have extensive experience creating:
Flying Films
Interactive Character Experiences
4D Attractions
Immersion Tunnels
In some cases, we are enlisted to develop the attraction media on its own. In others, we are given a blank sheet of paper and are the creative directors for the entire guest experience.
In that second case, our creative process is a “whole brain” exercise combining intuition and logic, art and technology, magic and science. We start with some simple questions:
What is the world of the experience?
What story do we want to tell in that world?
What role do guests play in that story?
The Nuts & Bolts
CONCEPT DEVELOPMENT
The concept development begins with several important elements:
A “High-Concept” Treatment
A Script for the Guest Experience Narrative (Pre-Show(s) and Main Show)
Storyboards
Initial Attraction Bubble Diagram
Concept Art
This is where the real fun begins: the creation of key visual images that become the conceptual “north star” for the entire creative team.
As the story details come into focus, we shape the big “Wow!” moments that make an experience unforgettable.
We also layer in elements that illuminate and inspire. Like a well-balanced meal, a genuine experience should be a satisfying blend of delightful entertainment and engaging discovery — delicacy and nutrition (even if that nutritional element is at a near-subconscious level).
Technology Innovation
Sometimes we come up with ideas that we can’t execute with existing technology. So we make new technology ourselves.
While we do not handle schematic and technical design, we work with all project vendors to ensure that the creative vision is maintained at every step of the development process, right through opening day.
ABOUT US
Super 78 Attractions Around The World
For over 28 years, we have been pushing the bounds of imagination to develop and produce immersive, interactive attractions for theme parks, museums, aquariums and destinations of all kinds around the world. With offices in Los Angeles and partners worldwide, we continue to expand by creating, producing and owning live action, animated and graphic content for the global market.
We think we’ve been successful so far, but don’t take our word for it; see some of the awards we’ve been honored with. Of course, a lot of that success is due to the extended Super 78 family, the amazing collaborators we’ve had over the years.
That’s why we look forward to collaborating with you.
